This is vital insight before enrolling in coaching:

1.Anyone can become a Life Coach and coaches do not require training. This is most definitely not the case. Great life coaches must possess a certification at an accredited coaching training academy to have the right combination of expertise and skilled delivery. This ensures that they can properly motivate and encourage clients while determining and resolving the core challenges/issues/constraints that merit attention in each case.

2.Coaching is unlicensed therapy or Life Coaching is the same as traditional therapies, like psychology and psychiatry. Life Coaching is focused on your present and your future. Coaching accepts your current reality and looks to improve your outcome moving forward. Life coaches are not health professionals, and they do not diagnose. In contrast, therapy focuses on your past and looks to delve into past actions and motivations. It is analytical, but not action-oriented.

3. Coaching is only for people who have problems or who can’t succeed on their own. Going back to the athlete analogy, life coaching is for anyone who wants to better and improve their performance and productivity – whether you’re trying to advance in all areas of your life or make more meaningful personal connections. Even the most skilled, successful people can benefit from coaching.

4. Coaches let you vent, then they offer advice. Coaches do need to have great listening skills, but delivering high-quality coaching is far more than giving advice. It demands that the coach be able to draw on a deep base of knowledge, experience, and training to craft unique solutions for each scenario and work the client to implement them. Coaches are objective and will offer unbiased opinions about how to move toward accomplishing your goals.

5. Life Coaching is expensive
Coaching can cost a great deal of money. Most personal coaches charge a monthly fee of R9000 to R30 000 a month, however, some charge more. An ICF Global coaching study indicated that individual clients reported a median return of 3.44 times their investment in coaching. While coaching is not an expensive process, it is paying off for many clients.


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